Below you will find blogs on various topics about things such as PR tips, brand and marketing analysis, and so much more! If you have anything questions about the blog, please contact Izzy Zdanowski!
In today's media landscape, memes hold more value in communication now than traditional PR messaging, sometimes in a faster and more effective way. Many big-name brands, celebrities, and influencers use memes for advertising, storytelling, and first response. Memes are a tool that can reach millions in a fast and productive way that gets messages across clearly to a new generation of viewers and buyers. Let's talk about how and why memes work so well.
Read MoreListening is one of those skills that sounds simple, but in practice, it can transform the way you work, collaborate, and communicate. During my internship and part-time roles, I’ve learned that listening isn’t just polite, it’s essential for building trust, understanding needs, and delivering results. Here’s how it’s shaped my experience in HR and sales.
Read MoreIn the world of PR, “oops” isn’t just a word, it’s a lifestyle. Whether it’s a CEO who tweets something that makes the board cringe, a campaign that goes viral for all the wrong reasons, or a typo on a $10,000 billboard (shout-out to whoever approved “public relaitons”), the truth is simple: we all mess up. The difference between a headline and a success story? How you handle the chaos that follows.
Read MoreIn the world of public relations, creativity can make or break how successful a stunt will be. A smart stunt can spark online buzz and strengthen a brand's overall reputation. But, when being too bold, it can cross into the territory of being a horror story for a brand. As the years go on, brands keep creating more ways to draw attention to themselves. Some hit the sweet spot, while others leave a sour taste in the mouth of consumers.
Read MoreWhen it comes to public relations, timing is everything, and few things are as powerful as tapping into the seasonal spirit. Seasonal PR gives brands the perfect excuse to get creative, connect emotionally, and sprinkle a little fun into their messaging. And there’s no better time to give customers a treat than for Halloween!
Read MoreAre you about to attend the career fair? Interviewing for an internship? Thinking about going to one of PRSSA’s awesome agency tours? Attending a networking event with iconic industry professionals? What do these things have in common? Business casual attire is required, of course!
Read MoreWhen I became programming director of GVPRSSA last April, I was honestly intimidated by the idea of reaching out to professionals. I kept thinking they’d judge me or question why someone my age with such limited experience was contacting them. Looking back, that mindset came from focusing on the don’ts of networking, that sent me into a spiral of overthinking, assuming the worst, and talking myself out of trying.
Read MoreEveryone knows universities are swimming with student organizations. From GVPRSSA to the Lettuce Club to the 494 Fashion Magazine, Grand Valley has its own collection of clubs and organizations to choose from. But with the extensive list every university has, it poses the question: how do you get people to notice your organization and get involved?
Read MoreAs someone with various responsibilities, managing your to-dos can be difficult, and finding the energy to complete them can be even harder. Throughout our education, and even in our workplaces, we’ve all heard the phrase “find what works best for you” in relation to studying habits, completing tasks, memorization tactics, and more. But we rarely hear about how to enhance our motivation and personalize it, which is really where building long-lasting habits has to start.
Read MoreThe moment I stepped into my flat, it hit me: I was completely alone in a foreign country, 3,765 miles away from everyone I know and love. They warn you about the emotional whirlwind that can come with studying abroad, but nothing fully prepares you for the rush of excitement, fear, and anxiety that hits all at once, especially when combined with jet lag.
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