Below you will find blogs on various topics about things such as PR tips, brand and marketing analysis, and so much more! If you have anything questions about the blog, please contact Izzy Zdanowski!
In the world of public relations, creativity can make or break how successful a stunt will be. A smart stunt can spark online buzz and strengthen a brand's overall reputation. But, when being too bold, it can cross into the territory of being a horror story for a brand. As the years go on, brands keep creating more ways to draw attention to themselves. Some hit the sweet spot, while others leave a sour taste in the mouth of consumers.
Read MoreWhen it comes to public relations, timing is everything, and few things are as powerful as tapping into the seasonal spirit. Seasonal PR gives brands the perfect excuse to get creative, connect emotionally, and sprinkle a little fun into their messaging. And there’s no better time to give customers a treat than for Halloween!
Read MoreWhen I became programming director of GVPRSSA last April, I was honestly intimidated by the idea of reaching out to professionals. I kept thinking they’d judge me or question why someone my age with such limited experience was contacting them. Looking back, that mindset came from focusing on the don’ts of networking, that sent me into a spiral of overthinking, assuming the worst, and talking myself out of trying.
Read MoreEveryone knows universities are swimming with student organizations. From GVPRSSA to the Lettuce Club to the 494 Fashion Magazine, Grand Valley has its own collection of clubs and organizations to choose from. But with the extensive list every university has, it poses the question: how do you get people to notice your organization and get involved?
Read MoreWhile many may not consider working for a small business to be ideal, there are various advantages in doing so. My summer internship has made small businesses more appealing than large corporations, and here’s why!
Read MoreSometimes life can be very painful, and at other times, it can be the most beautiful thing to be alive. That’s what this summer has felt like. My internship at Frederik Meijer Gardens & Sculpture Park has made me question my future, but also helped me rediscover what I love most.
Read MoreAs graduation approaches, I’ve been reflecting on all I’ve accomplished these past four years. What stands out the most to me, hands down, was joining Grand Valley’s chapter of the Public Relations Student Society of America (GVPRSSA) as a sophomore.
Read MoreThe final semester of college is a world that is hard to explain. You are trying so hard to keep up with a double life—one where you're a hard-working, involved student pursuing her dream job, and one where you're a social 21-year old cherishing her last moments with her friends.
Read MoreLike over 2.5 million people worldwide, I was immediately captivated by YouTuber and media personality Brittany Broski, first as a form of entertainment and then as a prime example of perfect PR. She isn’t a nepo baby, she doesn’t shy away from personal and raw storytelling, and she seems to be everywhere you turn. In today’s media market, her personal branding is what propelled her to stardom, and PR pros can learn a lot from her career path.
Read MoreTwo and a half years ago, I attended my first Public Relations Student Society of America (PRSSA) meeting. As an intimidated underclassman, I sat in the back of the room, kept quiet, and minded my business. As I now wrap up my third year with Grand Valley’s amazing PRSSA chapter, I cannot recognize that shy sophomore, and I can’t help but feel sentimental while stepping aside from my role as the Social Media Director.
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