In the world of public relations, creativity can make or break how successful a stunt will be. A smart stunt can spark online buzz and strengthen a brand's overall reputation. But, when being too bold, it can cross into the territory of being a horror story for a brand. As the years go on, brands keep creating more ways to draw attention to themselves. Some hit the sweet spot, while others leave a sour taste in the mouth of consumers.
Read MoreWhen it comes to public relations, timing is everything, and few things are as powerful as tapping into the seasonal spirit. Seasonal PR gives brands the perfect excuse to get creative, connect emotionally, and sprinkle a little fun into their messaging. And there’s no better time to give customers a treat than for Halloween!
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