Below you will find blogs on various topics about things such as PR tips, brand and marketing analysis, and so much more! If you have anything questions about the blog, please contact Izzy Zdanowski!
As someone with various responsibilities, managing your to-dos can be difficult, and finding the energy to complete them can be even harder. Throughout our education, and even in our workplaces, we’ve all heard the phrase “find what works best for you” in relation to studying habits, completing tasks, memorization tactics, and more. But we rarely hear about how to enhance our motivation and personalize it, which is really where building long-lasting habits has to start.
Read MoreThe moment I stepped into my flat, it hit me: I was completely alone in a foreign country, 3,765 miles away from everyone I know and love. They warn you about the emotional whirlwind that can come with studying abroad, but nothing fully prepares you for the rush of excitement, fear, and anxiety that hits all at once, especially when combined with jet lag.
Read MoreDuolingo’s shift to AI-powered lessons has sparked backlash, with users calling out the company’s lack of transparency and accountability. This blog explores how the brand’s once-brilliant social media presence fell flat during the transition, and what it means for PR in the AI age.
Read MoreSometimes life can be very painful, and at other times, it can be the most beautiful thing to be alive. That’s what this summer has felt like. My internship at Frederik Meijer Gardens & Sculpture Park has made me question my future, but also helped me rediscover what I love most.
Read MoreWhen I accepted a summer internship 3,000 miles from home, I was equal parts excited and terrified. The thought of living in a new city, on my own, for twelve weeks was thrilling, and I was eager to get out of my comfort zone…
Read MoreIf you’re an advertising professional looking to tap into a dynamic, fast-growing market, women’s sports should be at the top of your list. While once considered a niche market, women’s sports have rapidly expanded into a thriving market with high-value opportunities.
Read MoreThe final semester of college is a world that is hard to explain. You are trying so hard to keep up with a double life—one where you're a hard-working, involved student pursuing her dream job, and one where you're a social 21-year old cherishing her last moments with her friends.
Read MoreLike over 2.5 million people worldwide, I was immediately captivated by YouTuber and media personality Brittany Broski, first as a form of entertainment and then as a prime example of perfect PR. She isn’t a nepo baby, she doesn’t shy away from personal and raw storytelling, and she seems to be everywhere you turn. In today’s media market, her personal branding is what propelled her to stardom, and PR pros can learn a lot from her career path.
Read MoreMarketing, public relations, and advertising are all necessary for organizations to succeed and/or exist in the current advertising market. Organizations that do not have a plan for their efforts in these sectors moving forward will struggle to build awareness, increase audience interest, maintain sales or donations, and ultimately fail long-term.
Read MoreTransitioning from student to young professional is one of the most pivotal moments in life. It’s a shift that requires more than just acquiring new skills—it’s about adjusting your mindset, honing your habits, and altering your approach to everyday challenges.
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