Below you will find blogs on various topics about things such as PR tips, brand and marketing analysis, and so much more! If you have anything questions about the blog, please contact Izzy Zdanowski!
In today's media landscape, memes hold more value in communication now than traditional PR messaging, sometimes in a faster and more effective way. Many big-name brands, celebrities, and influencers use memes for advertising, storytelling, and first response. Memes are a tool that can reach millions in a fast and productive way that gets messages across clearly to a new generation of viewers and buyers. Let's talk about how and why memes work so well.
Read MoreIn the world of public relations, creativity can make or break how successful a stunt will be. A smart stunt can spark online buzz and strengthen a brand's overall reputation. But, when being too bold, it can cross into the territory of being a horror story for a brand. As the years go on, brands keep creating more ways to draw attention to themselves. Some hit the sweet spot, while others leave a sour taste in the mouth of consumers.
Read MoreWhen it comes to public relations, timing is everything, and few things are as powerful as tapping into the seasonal spirit. Seasonal PR gives brands the perfect excuse to get creative, connect emotionally, and sprinkle a little fun into their messaging. And there’s no better time to give customers a treat than for Halloween!
Read MoreEveryone knows universities are swimming with student organizations. From GVPRSSA to the Lettuce Club to the 494 Fashion Magazine, Grand Valley has its own collection of clubs and organizations to choose from. But with the extensive list every university has, it poses the question: how do you get people to notice your organization and get involved?
Read MoreWhile many may not consider working for a small business to be ideal, there are various advantages in doing so. My summer internship has made small businesses more appealing than large corporations, and here’s why!
Read MoreRecognizable faces, hot trends, and the piping hot drama of Love Island have taken the nation by storm as Love Island USA began its 7th season just weeks ago. The star-studded reality TV show began its debut with Love Island UK in 2005, but didn’t begin to receive traction until 2024, with Love Island USA, Season 6. But how exactly did another reality show sweep the nation after airing for nearly 20 years?
Read MoreOver the past two academic years, I have had the pleasure of participating in the West Michigan Public Relations Society of America’s (WMPRSA) Mentor Match Program where I connected with three incredible mentors. Here’s everything you need to know about the program and how it can help you on your journey as a young professional.
Read MoreIt’s that time of year again. Christmas music is playing at every store you visit, the weather is getting perpetually colder, and finals are readily approaching. It’s normal to feel exhausted during this season, but we’re almost to the end! Here are some of my tips to avoid burnout and finish the semester successfully!
Read MoreThey don’t call Chicago “The Windy City” for nothing. Myself and the rest of Grand Valley’s Public Relations Student Society of America students who attended were figuratively and literally blown away by our trip to Chicago.
Read MoreI’ll just come out and say it… I am a victim of hustle culture. For years I have pushed away remedies for my unhealthy work-life balance to pretend to enjoy my full plate of never-ending tasks.
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