marketing strategy — PRSSA Blo — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

Most young people think that becoming a social media influencer is a cheat code for success in today's world— and in a lot of ways, they’re not wrong. You don’t have to scroll far on TikTok to realize that there are 19 and 20-year-olds buying houses and landing brand deals, all from being paid to post content. Social media influencers shape everything around us. From the clothes we wear to the water bottles we drink out of, it all came from the impact of social media and trending creators.

GrandPRFebruary 12, 2026advertising, pr, influencer, student, marketing strategy

Is Brittany Broski the Perfect PR Pro?

Like over 2.5 million people worldwide, I was immediately captivated by YouTuber and media personality Brittany Broski, first as a form of entertainment and then as a prime example of perfect PR. She isn’t a nepo baby, she doesn’t shy away from personal and raw storytelling, and she seems to be everywhere you turn. In today’s media market, her personal branding is what propelled her to stardom, and PR pros can learn a lot from her career path.

GrandPRApril 13, 2025public relations strategy, entertainment PR, GVPRSSA, PRSSA, GVSU, gvsu student, advertising, marketing strategy, personal brand, branding, brand identity

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