As graduation approaches, I’ve been reflecting on all I’ve accomplished these past four years. What stands out the most to me, hands down, was joining Grand Valley’s chapter of the Public Relations Student Society of America (GVPRSSA) as a sophomore.
Read MoreMarketing, public relations, and advertising are all necessary for organizations to succeed and/or exist in the current advertising market. Organizations that do not have a plan for their efforts in these sectors moving forward will struggle to build awareness, increase audience interest, maintain sales or donations, and ultimately fail long-term.
Read MoreTransitioning from student to young professional is one of the most pivotal moments in life. It’s a shift that requires more than just acquiring new skills—it’s about adjusting your mindset, honing your habits, and altering your approach to everyday challenges.
Read MoreSpring means the sun is shining once again after months of early sunsets, snowy weather, and negative temperatures. For college students, this time of year represents spring break, and for those living in a cold states like Michigan, it means a chance to escape to warm and sunny paradises like Cancun, Miami Beach, and Key West.
Read MoreIn many ways, a politician's success depends on their public relations team. From speeches to social media campaigns to cabinet picks to public policy, public relations, and integrated communications teams play a part in every step of the process.
Read MoreValentine’s Day is centered around love and friendship, yet is a holiday where corporations once again make a huge profit off consumers’ purchasing habits. With expectations perpetuated and maintained by society, consumerism and materialistic spending prevails. Valentine’s Day is celebrated annually on the fourteenth of February, accompanied with social pressures for couples to participate in a love-oriented holiday.
Read MoreDuring my second semester as a public relations student, with limited experience in even identifying a target audience, my internship with The David Brand placed a new challenge on my plate: media lists.
While my boss, David, handled client relations, seeking out contacts and establishing a conversation quickly became one of my primary responsibilities as an intern and junior account associate. Here’s the guide I developed to find the proper connection to pitch to:
Read MoreAs a lifelong Detroit Lions fan, I can say with great certainty that this year’s Super Bowl is one I wouldn’t mind not tuning in for. This National Football League (NFL) season showed great promise for teams like the Lions, Ravens, Bills, and more. I was hopeful that this would be our year—the first Lions Super Bowl appearance in franchise history. But, I digress.
Read MoreThe social media landscape is constantly evolving; when a new platform emerges, social media specialists and marketers must stay informed. Bluesky Social is a decentralized, short-form content, social media platform that has been gaining popularity recently and has now amassed more than 30 million users.
Read MoreInternships are often described as "a bridge between classroom theory and real-world practice," and my experience at SpartanNash truly lived up to that—and much more. I began my internship last May, diving into a variety of exciting projects that not only challenged me but also allowed me to grow and gain hands-on experience in a fast-paced corporate environment.
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