Below you will find blogs on various topics about things such as PR tips, brand and marketing analysis, and so much more! If you have anything questions about the blog, please contact Izzy Zdanowski!
Duolingo’s shift to AI-powered lessons has sparked backlash, with users calling out the company’s lack of transparency and accountability. This blog explores how the brand’s once-brilliant social media presence fell flat during the transition, and what it means for PR in the AI age.
Read MoreWhile many may not consider working for a small business to be ideal, there are various advantages in doing so. My summer internship has made small businesses more appealing than large corporations, and here’s why!
Read MoreRecognizable faces, hot trends, and the piping hot drama of Love Island have taken the nation by storm as Love Island USA began its 7th season just weeks ago. The star-studded reality TV show began its debut with Love Island UK in 2005, but didn’t begin to receive traction until 2024, with Love Island USA, Season 6. But how exactly did another reality show sweep the nation after airing for nearly 20 years?
Read More2025 has been a banner year for the world of marketing and public relations, with many trends on the rise and fall as brands attempt to connect with people like never before. Lets recap the first 6 months!
Read MoreSometimes life can be very painful, and at other times, it can be the most beautiful thing to be alive. That’s what this summer has felt like. My internship at Frederik Meijer Gardens & Sculpture Park has made me question my future, but also helped me rediscover what I love most.
Read MoreWhen I accepted a summer internship 3,000 miles from home, I was equal parts excited and terrified. The thought of living in a new city, on my own, for twelve weeks was thrilling, and I was eager to get out of my comfort zone…
Read MoreAs graduation approaches, I’ve been reflecting on all I’ve accomplished these past four years. What stands out the most to me, hands down, was joining Grand Valley’s chapter of the Public Relations Student Society of America (GVPRSSA) as a sophomore.
Read MoreIf you’re an advertising professional looking to tap into a dynamic, fast-growing market, women’s sports should be at the top of your list. While once considered a niche market, women’s sports have rapidly expanded into a thriving market with high-value opportunities.
Read MoreThe final semester of college is a world that is hard to explain. You are trying so hard to keep up with a double life—one where you're a hard-working, involved student pursuing her dream job, and one where you're a social 21-year old cherishing her last moments with her friends.
Read MoreLike over 2.5 million people worldwide, I was immediately captivated by YouTuber and media personality Brittany Broski, first as a form of entertainment and then as a prime example of perfect PR. She isn’t a nepo baby, she doesn’t shy away from personal and raw storytelling, and she seems to be everywhere you turn. In today’s media market, her personal branding is what propelled her to stardom, and PR pros can learn a lot from her career path.
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