Marketing, public relations, and advertising are all necessary for organizations to succeed and/or exist in the current advertising market. Organizations that do not have a plan for their efforts in these sectors moving forward will struggle to build awareness, increase audience interest, maintain sales or donations, and ultimately fail long-term.
Read MoreWhat is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications.
Read More“I spent my summer working at a local nonprofit.” This thought used to make me feel a twinge of guilt, like I missed an opportunity and was not moving forward in my career goals. But that twinge has quickly faded after working as the Marketing and Advancement Intern for Wedgwood Christian Services this summer.
Read MoreHis work “literally saves the lives of children.” Does it get better than that?Juan Fernandez, the VP of Marketing and Communications at Bethany Christian Services, has vast experience in the nonprofit communications field. From teaching in Costa Rica to managing communication and marketing at an international organization, Juan has done it all, and he has learned a lot along the way
Read More
