Below you will find blogs on various topics about things such as PR tips, brand and marketing analysis, and so much more! If you have anything questions about the blog, please contact Izzy Zdanowski!
According to the National Center for Education Statistics (NCES), about 80% of college students change their major at least once during their undergraduate career, with 1 in 10 students making the switch more than once. I was part of that statistic during my first three semesters at GVSU, I changed my major from marketing to education and then finally to advertising and public relations, with an emphasis in PR.
Read MoreThe iconic Dolly Parton song that trended on TikTok has lyrics that say, “working 9 to 5 what a way to make a living” which resonates with everyone. In my past work experiences, I never really paid attention to what a nine-to-five could entail.
Read MoreIn just two days, TikTok could be banned in the United States. Due to national data security concerns, President Biden signed legislation into law that gives TikTok’s owner, ByteDance, until January 19th to divest from the social media app.
Read MoreIf someone had told me four years ago that getting involved on campus is one of the most important things you can do to better yourself as a student, I would have most likely moved on. Coming into college is scary and confusing. A lot of people just want to focus on this major life adjustment rather than taking action now to set themselves up for something later.
Read MoreWhen you hear the word wicked in 2024, only one thing comes to mind: the highly anticipated Broadway adaptation musical starring Ariana Grande and Cynthia Erivo. With news of a film adaptation first announced in 2016, it has been a long road to see the iconic yellow brick road back on the big screen.
Read MoreIn August of 2023, I began my first semester at GVSU as a junior with a Writing major and an Advertising and Public Relations minor. In December of 2023, having only taken public relations courses in technology and research, I was offered an internship with The David Brand, a small PR firm based in Atlanta focusing primarily on the arts and entertainment industries.
Read MoreWith Thanksgiving next week, it is truly the season for showing gratitude. Customer appreciation is important for brands to further their relationship with their consumers. In the past, companies have attempted to foster these connections through rewards programs, 24-hour customer service, giveaways, and more. However, there are some brands that go above and beyond when thanking their customers.
Read MoreIt’s the most wonderful time of the year! With Halloween in the past and November underway, the holiday season has officially begun. With the early announcements of Black Friday’s best deals are released, everyone creates their dream gift list. These campaigns should be taken into account as it allows people to draw inspiration for people to determine what is on their own wishlist.
Read MoreIn a surprising and innovative move, Pepperidge Farm has rebranded its iconic “Snack that Smiles Back” Goldfish to Chilean Sea Bass for a limited time. The new and mature snack name was available from October 23 to October 30 on Chileanseabasscrackers.com. Customers were limited to two bags per purchase and could purchase them online.
Read MoreMany Public Relations (PR) students will go into a public relations agency as part of their career; however, working in such an industry is often so fast-paced that it becomes increasingly difficult to practice proper business acumen. Good PR practices typically mean conducting campaigns and projects in a way that is personalized to each client.
Read More
