Below you will find blogs on various topics about things such as PR tips, brand and marketing analysis, and so much more! If you have anything questions about the blog, please contact Izzy Zdanowski!
During my years in college, I never learned how to negotiate a salary, so it came as a shock to me when I was interviewing for entry level positions and was asked by hiring managers, “What are your salary expectations for this position?” I was like a deer in the headlights because I was unsure of how to answer the question without pricing myself out of the position.
Read MoreLet’s face it, being an intern can be hard. The people that you work with, whether it be your boss or your general team members, may think you know everything or nothing all at once. The extra stress of being a full time student does not make the process feel any easier.
Read MoreI didn’t expect that email writing would be arguably my most practical takeaway from higher education. But after three crazy years of classes, activities, and relational upkeep, it is clear that if I want people to read my emails—and I mean actually read them—I need to apply a little bit of PR strategy to my daily communications.
Read MoreThere’s more to employee advocacy than meets the eye. Brandi Boatner, a PR veteran working in digital and employee advocacy at IBM, is an advocate for people, company, and career. A former PRSA president with years in the public relations world, Brandi knows the ropes of both external and internal strategic communications.
Read MoreNo more fun in the sun, palm trees, and sleeping in — Spring Break is over and now it is time to wrap up the last month of the semester. It can be difficult to come back to the school-life routine. Early mornings and late nights doing homework and studying can be hard to jump back into.
Read MoreAh, Women’s History Month. It is once again that beautiful time to proudly celebrate the accomplishments of women. While I like to treat every month like Women’s History Month, this time of year creates the perfect opportunity to write an entire blog about my favorite thing: influential (and badass) women.
Read MorePR pros and journalists, despite key differences in their approach, have a lot in common. So how can these two distinct roles work together to advocate for community members in difficult situations where the wellbeing of communities is at stake?
Read MoreWhile in an interview for a public relations internship, my interviewer asked me why I was not a member of my university’s chapter of PRSSA. Not only did I not have an answer, but I also had no idea what the acronym meant.
Read MoreWhat do you think of when you hear the phrase “time management''? Do you feel stressed? Overwhelmed? For many, it’s a trigger word. Being a better time manager isn’t a cake walk, and there’s certainly no one right answer to become a better manager.
Read MoreI have a confession: I love watching public relations play out on the TV screen. I don’t think I’m alone in the fact that Scandal’s Olivia Pope ignited my initial interest in public relations. Watching her cover up a multitude of White House crises was exciting, suspenseful and, frankly, pretty badass. However, as much as we all love the drama Scandal depicts, spinning lies to cover up client mistakes isn’t as glamorous as it looks.
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