Below you will find blogs on various topics about things such as PR tips, brand and marketing analysis, and so much more! If you have anything questions about the blog, please contact Izzy Zdanowski!
Each year, more employees are entering the workplace with gender identities that may differ from what we most frequently think of when discussing gender. Whether these employees choose to be open about their identity or not, it is important to create a work setting that welcomes diversity with open arms.
Read MoreAs an advertising & public relations student at GVSU, I’m constantly looking to gain real-world experience through my program. While I’ve taken several classes at the university that provide those experiences, this past semester, I got as close to the real world as I can get, with an actual client.
Read MoreAs a student majoring in advertising and public relations, I often get asked about my studio art minor. Usually, these questions are about how I decided on a studio art minor, what I’ve gained from it, and why I even elected to take on a minor in the first place.
Read MoreChances are, if you are studying or practicing public relations, you are doing your fair share of writing. When I began studying PR, I had little to no confidence in my writing abilities. The high school I attended was proficient in academics, and writing was not excluded. I couldn’t get above a ‘B’ on any papers in a high school where ‘As’ were the only acceptable grade.
Read MoreWe’ve all heard someone say it: “That’s just good PR…” but let’s be honest - this could mean anything. Plenty of people have little to no understanding of public relations as a profession, and even most students studying public relations don’t have a firm understanding of their field until years into the study.
Read MoreAs I write this sitting in 80 degree weather, it’s quite obvious that summer is officially here. School’s out, summer internships and side jobs are in full swing, and personally - I still feel some of the winter blues. Although I’m lathering up in SPF and beach days are on the horizon, I can’t help but feel like I’m forgetting something important.
Read MoreInstagram and Facebook are finally doing it. Both platforms now allow users to disable like counts. This change allows for two main features:
Read MoreYou’ve heard her voice all year long, but how well do you really know Emma Nelson, previous host of PR Hangover? Listen in as the tables turn and Emma becomes the interviewee, discussing her personality recipe, an email exchange with Taylor Swift’s publicist, and her big dreams
Read MoreSocial media is a way for people to post about their weekends or give life updates, however, it is much more significant to brands. A brand’s social media can determine everything about their brand image and it allows them to grow relationships with their audience.
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