GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America
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GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

The world of communications is ever-changing, and we’ve got thoughts, feelings, and questions about the professional world. The views expressed in our blogs belong to the individual author of the blog, not necessarily GrandPR as a whole. If you’re curious about our writers, you can find more information in the author bios.

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When Football Takes a Backseat: How Super Bowl Performances Become Strategic Statements
When Football Takes a Backseat: How Super Bowl Performances Become Strategic Statements
GrandPRFebruary 25, 2026
Super Bowl 60 Ads: A PR Analysis of Strategy, Nostalgia, and Brand Purpose
Super Bowl 60 Ads: A PR Analysis of Strategy, Nostalgia, and Brand Purpose

This blog highlights a few advertisements featured at Super Bowl 60 and how they utilize nostalgia, celebrities, and wit to capture audience attention.

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GrandPRFebruary 18, 2026
When Pop Culture Becomes Strategy: What Super Bowl Ads Reveal About PR Alignment
When Pop Culture Becomes Strategy: What Super Bowl Ads Reveal About PR Alignment

This blog highlights a couple of advertisements from the Superbowl 60 and their effectiveness based on the strategic celebrity cameos used.

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GrandPRFebruary 18, 2026
Heated Results: What Heated Rivalry Teaches Us About PR
Heated Results: What Heated Rivalry Teaches Us About PR

Heated Rivalry has transformed into a full-blown cultural moment, powered almost entirely by fan passion. Its rise highlights how audiences can become the engine behind a story’s success.

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GrandPRFebruary 11, 2026
Fashion PR: The Roles, Realities, and Results Behind the Runway.
Fashion PR: The Roles, Realities, and Results Behind the Runway.

This blog explores the role of fashion PR and how public relations helps fashion brands gain media coverage and build a strong image.

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GrandPRFebruary 11, 2026
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