GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America
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GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

The world of communications is ever-changing, and we’ve got thoughts, feelings, and questions about the professional world. The views expressed in our blogs belong to the individual author of the blog, not necessarily GrandPR as a whole. If you’re curious about our writers, you can find more information in the author bios.

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What I Am Thankful for as an Emerging PR Professional
What I Am Thankful for as an Emerging PR Professional

Advertising and public relations student shares what she’s thankful for in the public relations program at Grand Valley this Thanksgiving season.

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GrandPRNovember 20, 2024
Why Trends Disappear So Quickly: A PR Perspective
Why Trends Disappear So Quickly: A PR Perspective

Learn why social media trends have such short lifespans and how PR professionals can navigate factors such as algorithm, saturation, and competition.  

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GrandPRNovember 20, 2024
Avoiding PR Disaster: Lessons from Celebrity Mishaps in 2024
Avoiding PR Disaster: Lessons from Celebrity Mishaps in 2024

Learn crisis management from 2024’s biggest celebrity PR missteps. From Chris Pratt’s denial to Blake Lively’s mixed messaging, this blog covers key lessons: acknowledge issues, stay consistent, choose collaborators wisely, and know when to step back.

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GrandPRNovember 20, 2024
How Alani Nu Turned Silence to Strength in the Face of Controversy
How Alani Nu Turned Silence to Strength in the Face of Controversy

Discover how Alani Nu kept flourishing after the rat incident without a response. Learn why the brand’s identity kept it thriving.  

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GrandPRNovember 12, 2024
The Ethics of AI Influencers: Authenticity, Transparency, and Brand Responsibility
The Ethics of AI Influencers: Authenticity, Transparency, and Brand Responsibility

Can digital influencers ever be authentic? Explore the ethical guidelines shaping the future of virtual AI personalities.

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GrandPRNovember 12, 2024
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