GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America
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GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

The world of communications is ever-changing, and we’ve got thoughts, feelings, and questions about the professional world. The views expressed in our blogs belong to the individual author of the blog, not necessarily GrandPR as a whole. If you’re curious about our writers, you can find more information in the author bios.

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Life in the Fast Lane: A Look into the Advertising World of Formula One
Life in the Fast Lane: A Look into the Advertising World of Formula One

Formula One has been the pinnacle of motorsports for over 70 years. With its growing popularity in the United States, the sport presents a fresh and expansive opportunity for brands to capture global attention through its drivers and cars.

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GrandPRNovember 12, 2024
Preparing the Prepared: Crisis Communication in Healthcare
Preparing the Prepared: Crisis Communication in Healthcare

Crisis communication in the healthcare industry involves stages of strategic planning and implementation to prepare and protect a healthcare system in times of crisis.

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GrandPRNovember 5, 2024
Imposter Syndrome as a Black Woman: What It's Like and How I Got Past It
Imposter Syndrome as a Black Woman: What It's Like and How I Got Past It

Navigating imposter syndrome as a Black Woman: facing double-bias, overcoming self-doubt, and finding confidence in spaces where you belong.

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GrandPRNovember 5, 2024
Brat & Gen Z Through the Lens of Integrated Marketing
Brat & Gen Z Through the Lens of Integrated Marketing

The marketing communications surrounding “Brat” were so successful because the campaign made it easy for Gen Z to interact with the content.

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GrandPROctober 16, 2024
Influencer Marketing on TikTok: PR Packages
Influencer Marketing on TikTok: PR Packages

With influencer marketing flourishing on TikTok, is the use of PR packages still valuable for sizable brands? Let’s take a brief look into the pros and cons of sending packages to influencers both large and small.

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GrandPROctober 16, 2024
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