Sports and entertainment are both rapidly growing industries that are only increasing in popularity each year. As new aspects of sports start gaining more traction, like in the case of sports betting or esports, the industry is on track to become even bigger than ever. With a major/minor in advertising and public relations, there are many different career opportunities within the sports industry to explore.
Read MoreSocial media has allowed PR professionals to know every detail about their target audience. Statistics about age, gender, location, and so on are looked at on social media, clicks are counted, and analyzed. Ultimately, campaigns revolve around numbers.
Read MoreBuilding relationships with customers, preventing crises, and creating current, trendy social media posts are key tactics that public relations professionals use to help build a positive reputation for brands. Companies use social listening to help leverage their brands over competitors and to spread brand awareness.
Read MoreLooking back on the past four years that I’ve spent at college has been bittersweet. Experiencing college during a pandemic has been far from easy, as it takes a lot of flexibility and patience. At the same time, there are so many lessons and experiences that I will forever cherish.
Read MoreHybrid work is pretty great. Widespread adoption of a hybrid working model has made space for more people to work jobs that were not possible for them before. With flexible options starting to become expected in the workplace, there is more opportunity for everyone.
Read More