I met with Dayna Phillips, a career advisor for Grand Valley State University’s Career Center, regarding my plan for my professional career and asked her about the steps I could take to improve my LinkedIn profile. I’ve learned that networking and using LinkedIn is an essential part of professional life, development, and job search. From our conversation, I created this three-step guide that you can use to take your network to the next level.

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By nature, we PR folk are overachievers, go-getters, and stellar students. We strive for success and thrive on fulfilling our goals. Unfortunately, this can come with some pitfalls. As Dr. Adrienne Wallace tells us in a recent podcast episode of PR Hangover, it can be hard to say “no,” especially when we are trained to make clients happy.

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A big component of working in PR is growing your client’s brand. But what about your personal brand? What sets you apart from any other student or anyone working in your field?

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We are all sick of talking about the pandemic, and I am sure you all have been impacted by the pandemic in one way or another. Symptoms of COVID-19 and the pandemic in general have impacted me and the people that I know in a way that no one is really talking about. We hear about COVID as directly related to case numbers rather than how COVID is indirectly altering our mental state.

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No matter what major you’ve declared in college, you are in the process of developing a skill set necessary for your future career. We tend to align what we learn throughout college courses solely to our occupations of choice. However, it can be enlightening to see how we can apply it to everyday life outside the classroom or workplace!

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