Picking a college to attend is a huge, life-altering decision. It’s one that can be confusing to navigate, and sometimes we figure out that we made the wrong choice at first. That is completely OK! I’m currently a senior in my last semester at Grand Valley State University, but my college career has been far from traditional.

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When it comes to creativity, I’ve been feeling in a bit of a rut. Maybe it’s the winter blues, maybe it’s the eventual burnout looming, but sometimes I can’t shake the routine and structure of every task I have to do. The mundane takes over and sometimes I struggle with breaking free— I’ll be the first to admit it.

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Influencer marketing has taken off as a wildly popular tactic within public relations. It’s hard to scroll through social media without at least one of these sponsored posts popping up in your feed. But it got me wondering: will this last forever?

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A couple of weeks ago, I was standing in my first conference since the start of the pandemic. I was so excited to share a room with so many prominent professionals in the PR industry that I nearly forgot about the subject of the conference altogether. After the networking session came to an end, my colleague, Lauren Stitt, and I ended our conversations and settled down in our seats as the title of the main event was projected onto a screen in front of us: The Plank Center Milestones in Mentorship Gala.

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As someone that is interested and involved in politics, seeing the vast differences between different events that call for crisis communications is interesting. Every politician has had some form of crisis that they have needed to manage, and seemingly each of these crises seems to have failed by not having a good crisis communication plan, whether that be at the fault of the politician or their communications team.

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