How to Manage a Brand’s Social Media Presence
Social media has been around for awhile now. Personally, I’ve had a Facebook account since I was 10 years-old (crazy, I know right). Maybe that’s why I have such a passion for social networking. As the previous Media Director for GrandPR, social media became a huge part of not only my everyday life but my professional life. I have learned a lot about running social media accounts for brands through my experience with GrandPR and my internship at Our Full Attention. If you’re looking for some tips on how to manage a brand on social media, keep reading!
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Your Internship was Canceled; Now What?
With uncertainty of the future and concern for student’s safety, many companies decided to pull their summer and fall internships, leaving students across the country without needed experience for their education. Luckily, there are many ways that students can continue to improve themselves professionally without a physical office.
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Navigating your Network in the Virtual Workplace
Every public relations professional is currently learning how to adjust to this new reality of work. Nobody could have expected this change. Many companies are even contemplating moving employees online permanently. Although it can seem ideal to not have the morning commute or to get to spend the day in pajamas, it is going to change how us, young professionals, enter our first real jobs.
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The Office Hours of a Lifetime: A deeper look into the Champions for PRSSA
Recently, national members of PRSSA were offered a list of so-called “Champions for PRSSA” that offered contact information, positions held, as well as companies they had worked for or even founded. The list included individuals with positions like CEO, Senior Content Strategist, Independent Practitioner, Professor, or Founder. The list, as I have so lovingly referred to it, had dozens of professionals’ names that were available as sources of knowledge, mentorship, advice, and networking. I decided to put this seemingly-exhaustive list to use. Over the course of two weeks, I contacted ten of the dozens of “Champions for PRSSA”. I received responses from many of the champions outlining their experiences, pieces of advice, and unique opportunities that aided them in their successful career.
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The value of workplace culture
One of the first steps to take when applying for a position at a new company is to research the workplace culture. Workplace culture is important for companies to establish because it sets the values and expectations that the company has for itself as well as it’s employees. While applying for a new job, it is important that you align well with the workplace culture and values in order to have a positive and meaningful experience during your time with that company.
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