5 brands that took action for racial justice

As Public Relations students and professionals, we are sometimes encouraged to take the path of least resistance when commenting on political and social hot topics in order to prevent politicizing our brands. In today’s politically charged world, many consumers look toward powerful companies to evoke change for the causes they believe in. An increasing number of brands are joining the conversation on social movements and seeing the benefits of doing so.

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Approaching PR During a Pandemic: Top Agency Pros Weigh In

If you are anything like me (and considering you’re reading this, you probably are) one of the first reasons you fell in love with public relations is the industry’s countless opportunities for continued education and professional development. As many of us are entering this summer unable to gain experience through traditional internships or face-to-face college courses, now is a great time to seek alternative ways to expand our knowledge and skill set. Fortunately, PRSA and PRSSA are providing young professionals and students with several free or low-cost events to attend from the safety and comfort of home.

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How Your Favorite Brands are Responding to COVID-19

During this unprecedented time, many brands have had to close their doors and shut down their operations in order to prevent the spread of COVID-19. Brands like Doordash, Sephora, CVS, Starbucks, Target, Walmart and more have all been adjusting and releasing statements on how they plan to move forward. Let’s take a look at how some brands are responding to this worldwide pandemic.

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The Impact of Social Media on Public Relations

Since the invention of the internet and therefore, the invention of social media, the public relations world has not been the same. Social media has become such an important part of society, it’s hard to imagine doing anything without social media being involved. This is especially relevant in the world of public relations.

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Advantages of Supplemental Reading + A Few Recommendations

I hate to toot my own horn, But I like to read for at least 30 minutes every night before I go to bed and I am hoping that I can convince you all to do the same thing. There are loads of reasons why you should be adding supplemental reading to your daily routine; reasons that benefit your mental, physical, and psychological health. You can also benefit your career through supplemental reading. Who knew, right?

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