Creating a Crisis Communications Plan

No matter what business you are in, it is important to be prepared for a crisis. We like to think that nothing bad will happen but it is better to be prepared for all the what ifs. Identify all the potential crises and create individual plans to deal with each. Think about what keeps your CEO up at night and be prepared to handle these types of situations.

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How to Become a Freelancer

Diving into the world of freelancing is one of the most daunting ventures available in the communications industry, and mainly for one reason: it’s all on you. Getting clients, delivering results, meeting deadlines—it all falls on your shoulders. But, for this precise reason, it can be some of the most rewarding work you’ll do in your career. 

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An Introvert's Guide to PR

Most people have heard the terms introvert and extrovert. Just in case you aren’t interested in the social sciences or don’t regularly take personality tests, almost everyone believes that one is “shy” and the other is “outgoing.” Being labeled as an introvert or extrovert ascribes a person with certain social habits or characteristics in the mind of others. An introvert’s peers may think that they are reclusive or socially inept. On the other hand, an extrovert might be labeled as sociable or approachable. However, that isn’t how it works. Let’s look at an introvert to understand what the label means and how to survive as an introvert in public relations.

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PR and Volunteering

With classes starting and students flooding campus again, getting involved becomes a topic on students’ minds. How do I get ahead in my career? Where can I meet new people? How can I land an internship for my major? 

One word: volunteering. 

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