Tips for Incoming Freshman

Freshman year is full of so many emotions. From excitement about meeting new friends and joy about freedom from your parents oppression, to being nervous about challenging college courses and maybe even a little intimidated from being away from home for the first time in your life. With all of these emotions running through your head as you begin your first year of college, I have a few tips to help you get through the year.

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The Importance of Design in PR

Most people don’t realize that design can make or break a PR campaign. They may focus more on the campaign than the visuals, branding, and design aspects that go with it. The goal in Public Relations is to make a brand that is visible, easily accessible for the public, and eye catching. All three of these things go hand in hand with the design of the product or company because that is what the public will see and recognize as part of a campaign. Here are three tips on how to successfully incorporate good design into PR.

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What I'm Most Excited About For GrandPR

Truth be told, I’m still coming down from the high that was GrandPR 2016-2017. Being my first year in GrandPR, I had no idea how much work, time, and fun would fill my days as an account associate. My team worked like a well-oiled communications machine solving PR problems for nonprofits, small businesses, and organized events.

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Free Ways to Learn New Skills in PR

Those relaxing summer days spent basking in the hot sun on Grand Haven Beach without a worry in the world are coming to an end, and fall semester is fast approaching. Somehow that tuition/rent money you had saved up for the beginning of the semester has slowly decreased throughout the summer months, and you find yourself in a scramble to make up some of the difference in the last 3 weeks before school starts. Who knows what happened to it… A S’mores Frappuccino here, cute sunglasses there, the mani-pedi with your besties last Tuesday, and that weekend trip up to the cottage with the boys probably wasn’t any help. Either way, you are finding yourself a little short on cash these days, but still want to increase your PR knowledge, nice job! It’s a good thing I decided to write this blog before the beginning of the semester, otherwise you might have been a little lost, my friend! Here are some things you can do to learn new PR skills for FREE!

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Social Media: Art or Science?

Though confined to your mobile device or computer, social media is an enormous, intricate web that enlists both science and art to establish a creative universe. 

There simply cannot be one without the other!

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