GrandPR Blog — GVSU PRSSA – Grand Valley State University Chapter of the Public Relations Society of America

When Pop Culture Becomes Strategy: What Super Bowl Ads Reveal About PR Alignment

This blog highlights a couple of advertisements from the Superbowl 60 and their effectiveness based on the strategic celebrity cameos used.

GrandPRFebruary 18, 2026

Heated Results: What Heated Rivalry Teaches Us About PR

Heated Rivalry has transformed into a full-blown cultural moment, powered almost entirely by fan passion. Its rise highlights how audiences can become the engine behind a story’s success.

GrandPRFebruary 11, 2026

Fashion PR: The Roles, Realities, and Results Behind the Runway.

This blog explores the role of fashion PR and how public relations helps fashion brands gain media coverage and build a strong image.

GrandPRFebruary 11, 2026

College is Community: The Impact of a Student’s Surroundings

Discover how community shapes the college experience and why building your “village” can transform a student’s personal growth, confidence, and sense of belonging.

GrandPRDecember 3, 2025

The Impact of Dance on Advertising: From GAP’s “Khaki Swing” to “Better in Denim.”

From GAP’s playful 1998 ‘Khaki Swing’ to the viral 2025 ‘Better in Denim,’ dance has transformed advertising into a powerful storytelling tool. By merging movement with fashion, GAP shows how choreography can make clothing feel alive, connect with audiences, and shape cultural identity.

GrandPRDecember 3, 2025