With the help of popular songs from artists such as Taylor Swift, TikTok videos are more likely to go viral. Since UMG has taken all of its artist’s songs off the platform, how will this affect how videos go viral on TikTok?
Read MoreAs always, advertising and public relations professionals have found a way to succeed during the holiday season. Let’s look at a list of PR's hand in the relationship with the heartfelt celebration we call Valentine’s Day.
Read MoreEmbarking on a study abroad experience is more than just crossing geographical boundaries; it’s a transformative journey that extends beyond the classroom, not only shaping academic knowledge but also personal and professional development.
Read MoreI have the attention span of a goldfish due to social media and I didn’t find my eyes breaking away from my iPad screen when this ad was on. Why? Because, for once, it didn’t feel like an advertisement.
Read MoreThe functional soda market has witnessed a surge in consumer interest over the past two years, becoming a crowded space with numerous options that line grocery store shelves. In this competitive landscape, one brand has managed to stand out—Poppi.
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