The functional soda market has witnessed a surge in consumer interest over the past two years, becoming a crowded space with numerous options that line grocery store shelves. In this competitive landscape, one brand has managed to stand out—Poppi.
Read MoreMany talented leaders have found that success isn't born from adhering to a rigid five-year plan but, rather, it emerges organically through unexpected experiences, fueled by self-discovery, virtue, and passion.
Read MoreIn a world where markets are oversaturated with products in every category, sometimes, as consumers, all we need is a little nudge to choose one product over the other. What better way than with free samples? What about a killer photo op? And maybe… an overall interactive and immersive experience?
Read MoreI was scrolling for an unhealthy amount of time, per usual, when I came across a video of a user showing her car that was burnt to a crisp from an unfortunate fire. What was the only thing that survived the fire? Her Stanley tumbler cup.
Read MoreIn today's fast-paced and interconnected world, the dynamics of Public Relations have undergone a significant transformation with cancel culture emerging as a prevalent and trend-worthy phenomenon. As PR professionals, it is crucial to adeptly discern its relevance to day-to-day occurrences to navigate this evolving dynamic.
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