Sol de Janeiro's Clever Campaign Event

In a world where markets are oversaturated with products in every category, sometimes, as consumers, all we need is a little nudge to choose one product over the other. What better way than with free samples? What about a killer photo op? And maybe… an overall interactive and immersive experience?

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GrandPR
How Stanley Is Doing PR Right

I was scrolling for an unhealthy amount of time, per usual, when I came across a video of a user showing her car that was burnt to a crisp from an unfortunate fire. What was the only thing that survived the fire? Her Stanley tumbler cup.

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GrandPR
Addressing Cancel Culture in Public Relations

In today's fast-paced and interconnected world, the dynamics of Public Relations have undergone a significant transformation with cancel culture emerging as a prevalent and trend-worthy phenomenon. As PR professionals, it is crucial to adeptly discern its relevance to day-to-day occurrences to navigate this evolving dynamic.

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GrandPR