Agency life requires a lot of smiling. Smiling at your client when they tell you about their list of requirements, smiling at your coworkers to uplift morale when working on a big project, or smiling at your superiors when they ask you to take on another client. 

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It’s no secret that Taylor Swift is a mastermind at songwriting and an accomplished singer. However, not many commend the artist’s fantastic PR strategies. As Swift kicks off her sixth sold-out headlining tour, The Eras Tour, we should note the public relations tactics she used to launch herself to where she is today. Whether you’re a student, a PR professional, or a pop star, there is much to learn from Miss Swift. 

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Throughout the 2010’s, there was a quick but steady rise of lifestyle blogging. Being one of the most competitive niches of blogging, lifestyle bloggers in particular have had to come up with unique ways to make themselves stand out. It requires so much more than just posting about their favorite things. So what’s their secret? Let’s talk through three successful blogs and uncover their secrets to building a loyal following through personal branding. 

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I am a first-generation American and woman of color. For reference, this is important. Today, I took a professional headshot for school and I realized, out of the many school photos I have taken from grade 1 to my senior year in college, there is only one professional school photo taken of me with my hair in its natural state.

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During the peak of the COVID-19 pandemic, most people attended Zoom meetings with their hair and makeup done the same way that they would have done for a meeting in the office. However, just cropped out of frame hid their comfy and cozy pajamas.

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