The world of communications is ever-changing, and we’ve got thoughts, feelings, and questions about the professional world. The views expressed in our blogs belong to the individual author of the blog, not necessarily GrandPR as a whole. If you’re curious about our writers, you can find more information in the author bios.
Happy reading!
Artificial intelligence is a term thrown around so often in conversations, whether it is used to imply the “inevitable doom” of society or exciting technological advancement. However, if you are like me, you are looking to see what AI means for your career. With the introduction of ChatGTP, an AI conversational bot, one can see that this advanced technology can answer almost every question, write a song, script, paper, and so much more.
Read MoreAs the use of social media and technology continues to grow, we know that marketing and public relations strategies will need to adapt. Whereas influencer marketing is between an influencer (who has built a wide audience) and the company, user-generated content creation is between real customers and the company.
Read MorePublic relations is a career field that involves having a retrospective perspective. By joining the army, I have had an unconventional college experience. Still, it has allowed me to realize that I am passionate about the field due to my love for sharing and communicating with the public. Through these three lessons I have learned in my three years of service, you too can also learn how your life experience will shape who you are in the PR field.
Read MoreI assume we are all pretty familiar with hashtag usage, especially with the groundbreaking #MeToo movement which kicked off the sexual assault survivor justice movement. Or the ALS #IceBucketChallenge, which resulted in tons of user-generated content that directly benefited the ALS Association. Or maybe you’re familiar with hashtags like #ootd or #tbt.
Read MoreTraditional PR is not dead. In the grave, however? Perhaps. With new forms of communication comes new ways to reach audiences. We all know that TikTok has quickly become one of these new forms and most certainly one of the most popular. This new social app brought on a new wave of influencers and ways for brands to intimately connect with new audiences. We should have realized that we could use this platform for ourselves as PR professionals.
Read More
