As the use of social media and technology continues to grow, we know that marketing and public relations strategies will need to adapt. Whereas influencer marketing is between an influencer (who has built a wide audience) and the company, user-generated content creation is between real customers and the company.

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Public relations is a career field that involves having a retrospective perspective. By joining the army, I have had an unconventional college experience. Still, it has allowed me to realize that I am passionate about the field due to my love for sharing and communicating with the public. Through these three lessons I have learned in my three years of service, you too can also learn how your life experience will shape who you are in the PR field. 

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I assume we are all pretty familiar with hashtag usage, especially with the groundbreaking #MeToo movement which kicked off the sexual assault survivor justice movement. Or the ALS #IceBucketChallenge, which resulted in tons of user-generated content that directly benefited the ALS Association. Or maybe you’re familiar with hashtags like #ootd or #tbt.

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Traditional PR is not dead. In the grave, however? Perhaps. With new forms of communication comes new ways to reach audiences. We all know that TikTok has quickly become one of these new forms and most certainly one of the most popular. This new social app brought on a new wave of influencers and ways for brands to intimately connect with new audiences. We should have realized that we could use this platform for ourselves as PR professionals.

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Have you ever felt like you are already so far behind your peers? Do you fall down the rabbit hole believing that you would never be able to join a club, get a better connection, network with others, understand what you are doing better, and more? Well, I felt this dread and I am here to share my advice on what you can do!

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