When you have a good story to tell, you want to communicate it, right? In fact, people may find your story especially appealing that they can't help but share it with the world! This is the name of the game in media relations.
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I know how frustrating it can be to find something. In the past, I’ve spent hours and hours looking for internships or jobs to help me gain experience in my field. A lack of “two years of experience” made this process difficult. I started to become frustrated because, as much as I was applying myself to these roles, I started to jump any relevant roles open and apply, even if I wasn’t interested. Eventually, I stopped and asked myself if these roles were going to help me reach my future goals.
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Harold Burson, a legend in the public relations world, describes PR as going through three key stages: “how do I say it?,” “what do I say?,” and “what do I do?” Every PR professional wants to make it to the “what do I do?” stage. This is because PR is most successful when given a seat at the table.
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Humor and emotion are arguably the two most important devices in writing. Each conveys a deeper level of understanding; through these two, the writer can get their audiences to “get” their topic (The girls who get it, get it, the girls who don’t, don’t). Every Gen Zer appreciates a company that can make them laugh.
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Influencers aren’t perfect. If you search "influencers fails," you'll come across thousands of articles that highlight some of the worst from over the years. They’re vulnerable to controversy and burnout. So what if there was a way to avoid these issues and control the narrative and behavior of an influencer? Introducing: virtual influencers.
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