The world of communications is ever-changing, and we’ve got thoughts, feelings, and questions about the professional world. The views expressed in our blogs belong to the individual author of the blog, not necessarily GrandPR as a whole. If you’re curious about our writers, you can find more information in the author bios.
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Harold Burson, a legend in the public relations world, describes PR as going through three key stages: “how do I say it?,” “what do I say?,” and “what do I do?” Every PR professional wants to make it to the “what do I do?” stage. This is because PR is most successful when given a seat at the table.
Read MoreHumor and emotion are arguably the two most important devices in writing. Each conveys a deeper level of understanding; through these two, the writer can get their audiences to “get” their topic (The girls who get it, get it, the girls who don’t, don’t). Every Gen Zer appreciates a company that can make them laugh.
Read MoreInfluencers aren’t perfect. If you search "influencers fails," you'll come across thousands of articles that highlight some of the worst from over the years. They’re vulnerable to controversy and burnout. So what if there was a way to avoid these issues and control the narrative and behavior of an influencer? Introducing: virtual influencers.
Read MoreGraduating with a degree in Advertising and Public Relations opens the door to a wide range of career paths to explore. You could join a PR or advertising firm, or try out digital marketing, event management, publicity, and so many more avenues. It took me until junior year to finally hone in on one specialty… corporate communications.
Read MoreAs I near the end of my Advertising and Public Relations bachelor's program, I have encountered a common theme in the job market. While searching for internships and full-time entry-level positions, many employers are grouping public relations jobs as “Marketing” roles.
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