Since diving into the wonderful world of PR, I’ve learned just how much I love agency life. The days are fast-paced, the variations of work are endless, and each project is new and exciting. Working within two PR agencies — shoutout to GrandPR and Piper & Gold Public Relations — over the past year and a half has challenged me and stretched my creativity in countless ways. However, agencies have their challenges, with one of them being client relationships.

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Sports and entertainment are both rapidly growing industries that are only increasing in popularity each year. As new aspects of sports start gaining more traction, like in the case of sports betting or esports, the industry is on track to become even bigger than ever. With a major/minor in advertising and public relations, there are many different career opportunities within the sports industry to explore.

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Social media has allowed PR professionals to know every detail about their target audience. Statistics about age, gender, location, and so on are looked at on social media, clicks are counted, and analyzed. Ultimately, campaigns revolve around numbers.

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Building relationships with customers, preventing crises, and creating current, trendy social media posts are key tactics that public relations professionals use to help build a positive reputation for brands. Companies use social listening to help leverage their brands over competitors and to spread brand awareness.

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Looking back on the past four years that I’ve spent at college has been bittersweet. Experiencing college during a pandemic has been far from easy, as it takes a lot of flexibility and patience. At the same time, there are so many lessons and experiences that I will forever cherish.

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