Eighteen months into the COVID-19 pandemic, many companies are reevaluating and restructuring their ideal work environment. Some teams have transitioned back into the office, others are operating under a hybrid model, and many remain fully remote.

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I’m sure we’ve all networked— whether we know it or not. Chances are you’ve gone to office hours to get to know your professor a bit better, you’ve hung out with your roommate and their friends in an attempt to make your own, and you’ve probably shook hands with friends of friends simply to be kind and welcoming. Taking away the business attire and industry jargon, networking is much more simple than it’s cracked up to be.

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We’ve all seen the crispy LinkedIn profile pics that look straight out of Forbes. We’ve also seen those not-so-sharp photos on the opposite side of the spectrum. So what can we do? How do we get the headshot that brings those profile views and emanates confidence and professionalism?

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As college students who are making the transition into the professional world, one thing that becomes important to consider is your online presence. While most of us are familiar with already having a personal presence online through social media, it is important to now start thinking of how you are portraying yourself online in a professional manner. Nowadays, in order to stand out above others in the job market, employers are looking for more than what’s written down on paper.

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Public relations is a communication style that focuses on building relationships between a company and their publics. Yes, you are a part of the public, so you play a fundamental role in PR functions. The main reason for this form of communication is to bring the public closer to a company to promote a service or product; therefore, we experience different forms of PR in our everyday lives.

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