On April 20, I turned 22. Ten days later, I graduated from Grand Valley State University (GVSU) with a Bachelor's degree in Advertising and Public Relations, accompanied by a minor in writing. I would be lying if I said that the last four years have been a blast. The biggest challenge I encountered in my first several years of school was wrestling with my true identity and self worth.
Read MoreWe have all had or will have, the unfortunate experience of receiving the dreaded rejection letter beginning with, “We regret to inform you that…” or “We have decided to move forward with other candidates.” Rejection letters are hard to process and can stir feelings of anxiety when job hunting, but changing your response can positively help you deal with rejection.
Read MoreWhen you’re young, you may know exactly what you want to do when you grow up. Or, like me, you may have absolutely no idea. After shuffling through a variety of majors at Grand Valley during my Freshman and Sophomore years, I finally settled on Advertising & Public Relations. I visualized myself one day working in an agency setting or in a corporate PR department. But then, it all changed during my junior year.
Read MoreDuring my time as an Account Associate for GrandPR, I’ve had the opportunity to work on a national media relations campaign. This has included writing press releases, feature releases, and fact sheets, researching and interviewing sources, developing media lists, and pitching to journalists. As my team and I are wrapping up this project, I have had time to reflect on what I have learned and the skills needed to work in media relations. Let’s dive in.
Read MoreIt can be difficult to maintain motivation over the Summer, but taking intentional time and staying focused on your future career is something you won’t regret. It’s no secret that this year looks a little different than most. We’ve now spent an entire year staring at our screens, so naturally a break is something we are all craving, but if you follow these tips you can stay motivated while still getting the Summer break you’ve been yearning for.
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