When it comes to succeeding in the PR world, a strong set of skills and experiences are key. However, well-versed public relations knowledge doesn’t necessarily have to come from an internship. While you’re out of the office, take advantage of some of the following professional development opportunities to help boost your resume and grow your PR skill set.

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Networking. It’s a buzzword we use and hear all the time. We scroll through LinkedIn and “connect” with people the platform suggests to us. But do we really develop genuine connections? As a member of Gen Z that prefers a text over a phone call, engaging in discussion with people I don’t know very well or don’t know at all feels like a daunting task. Especially when we are used to being virtual due to the pandemic.

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Stop being an obstacle to your own life is a bold and to the point statement. This concept came to my mind when I began to reflect and consider what I want to do once my college experience comes to a close. I am graduating from Grand Valley with my degree in Advertising and Public Relations this May. The big question is, what’s next?

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If you categorize yourself as ambitious, you may be eager to take on all the opportunities that come your way. Whether it be to build your resume or fill some free time, it’s important to reflect on the time commitment, workload and your own mental health before jumping in headfirst.

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Your future will involve a variety of jobs, new experiences, challenging tasks and... difficult people. With an occupation that exposes you to multiple groups of people, you are bound to come across experiences that may make things challenging; whether that be a strict boss, unfair pay, or lazy coworkers. Fortunately, there are some things you can do to prepare yourself to have these difficult conversations.

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