Every public relations professional is currently learning how to adjust to this new reality of work. Nobody could have expected this change. Many companies are even contemplating moving employees online permanently. Although it can seem ideal to not have the morning commute or to get to spend the day in pajamas, it is going to change how us, young professionals, enter our first real jobs.

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Recently, national members of PRSSA were offered a list of so-called “Champions for PRSSA” that offered contact information, positions held, as well as companies they had worked for or even founded. The list included individuals with positions like CEO, Senior Content Strategist, Independent Practitioner, Professor, or Founder. The list, as I have so lovingly referred to it, had dozens of professionals’ names that were available as sources of knowledge, mentorship, advice, and networking. I decided to put this seemingly-exhaustive list to use. Over the course of two weeks, I contacted ten of the dozens of “Champions for PRSSA”. I received responses from many of the champions outlining their experiences, pieces of advice, and unique opportunities that aided them in their successful career.

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One of the first steps to take when applying for a position at a new company is to research the workplace culture. Workplace culture is important for companies to establish because it sets the values and expectations that the company has for itself as well as it’s employees. While applying for a new job, it is important that you align well with the workplace culture and values in order to have a positive and meaningful experience during your time with that company.

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As Public Relations students and professionals, we are sometimes encouraged to take the path of least resistance when commenting on political and social hot topics in order to prevent politicizing our brands. In today’s politically charged world, many consumers look toward powerful companies to evoke change for the causes they believe in. An increasing number of brands are joining the conversation on social movements and seeing the benefits of doing so.

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If you are anything like me (and considering you’re reading this, you probably are) one of the first reasons you fell in love with public relations is the industry’s countless opportunities for continued education and professional development. As many of us are entering this summer unable to gain experience through traditional internships or face-to-face college courses, now is a great time to seek alternative ways to expand our knowledge and skill set. Fortunately, PRSA and PRSSA are providing young professionals and students with several free or low-cost events to attend from the safety and comfort of home.

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