In public relations, there are a number of different ways to reach your stakeholders. My personal favorite is through events. There’s nothing more fun for me than being on-site, talking to people and offering them something to do that benefits them and the client. It’s also satisfying to see all the work you put in finally be carried out. It doesn’t stop after the event, either. It’s another opportunity to gain some earned media and create owned media!

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Have you ever sat in a room and felt completely unqualified to be there? Yeah, I think we all have. Whether in a professional setting or a more relaxed environment, the feeling of being inferior, or lacking the know-how, is not a fun one.

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As public relations professionals, there’s no doubt that we wear many hats. Even while in college, we learn how to multitask and become multifaceted, skilled professionals through juggling student organizations, homework, our social lives, you name it. Being the pros we are, we must adapt to different situations, audiences, and messages. In this industry, there are many roles and positions for us to leap into that the options can seem limitless.

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This time in our lives is so full. Full of papers, assignments, capstones, searching for jobs or internships; everything and anything that comes with the college chapter coming to a close. All of these things are stressful and exciting, but sometimes when it rains it pours - so I want to take this time to tell you, personally, that you’ve got this.

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Valentine’s Day, which seems to either be everybody’s favorite or least favorite holiday, is quickly approaching us. Regardless of how you feel about it, there’s no denying that the romance-filled holiday can be rewarding for sweethearts and spouses, for family members and friends, and, most of all, for brands.

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