With Thanksgiving around the corner, I’m sure many of us are dreading the impossible “What are you going to do with your life” questions from friends and family. For younger college students this means admitting to Aunt Becky that no, I don’t have my entire life figured out yet because I’m only 18. Unfortunately for seniors, we can’t dodge the question as easily.

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Ok, so you wrote the perfect press release and pitched it so creatively that a reporter actually picked it up and wants an interview. Now what? Here are a few tips for preparing spokespeople and executing a great interview to connect your message with the right audience.

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As a public relations professional, it is crucial to be an effective communicator, especially when it comes to writing. As a second-year writing consultant at the Fred Meijer Center for Writing and Michigan Authors, I find myself giving writing tips to students almost daily- and that’s what I aim to do for you in this blog post.

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A boring presentation can be the end of any proposal. An understanding of design can help anyone who wants their presentation to shine. The principles that make up good design can help you win over anyone with information. Here are a few steps for making your next presentation a success.

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As an avid online shopper, I never took the time to step back and think about how that adorable leopard print work shirt happened to enter my Instagram feed, two days after I mentioned looking for one to a friend. Was it really Siri creeping through my messages, or were my past 6 months of shopping habits collected to create a targeted campaign? Siri does creep through your texts, but she wasn’t the reason all these tempting purchases entered your feed.

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