The beginning of a new semester can be exciting- reuniting with old friends, starting new classes, maybe even moving into a new place. It can also be overwhelming. When transitioning from a summer of traveling, working, or doing an internship to a full load of classes, it is essential to take a moment to check yourself to make sure you are going into the new semester with an attitude for success.

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Have you ever seen a company with a killer logo? One that falls flat? There is a certain amount of planning that goes behind creating this little figurehead for a company. By picking apart a couple of major companies/brands logos, we can then see their “motto” or company ideal hidden in the structure of their logo. How does this relate to Public Relations you may ask? Well...

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Today, technology is integrated into everything we do. Whether it’s getting movie tickets online or attending a meeting via video, the ability to know about and use technology is necessary. But, in order to use technology in the public relations field, you must know which technology tools exist. Here are four technology must-haves for public relations professionals.

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When I tell people that I compete in pageants, there are a few typical responses. Sometimes I get weird looks, sometimes people think it’s really cool, and if I’m lucky, sometimes I get a Miss Congeniality reference (the best movie of ALL time). I love getting to compete in pageants for so many reasons: the people I meet, the scholarship money I make, and of course, the crown is a plus. However, lately I’ve found myself thankful for how the Miss America Organization has prepared me for my career in public relations- whether that be through communicating well with others, branding myself, or being able to think and act quickly.

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Promoting a positive brand image is what allows a company stand out and rise above its competitors. Branding helps create strong relationships with the public and can increase brand loyalty. Effectively branding your company will result in better brand recognition, which is what makes your brand the top choice for consumers that are searching for a product or service that your company offers. PR professionals can play a crucial role in the process of developing a company’s brand image and promoting it effectively to the audience that they are trying to reach. The purpose of branding your company is to create relationships with your audience and PR is very relationship focused. In order to effectively brand your company, there are a few important things to keep in mind.

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