The world of communications is ever-changing, and we’ve got thoughts, feelings, and questions about the professional world. The views expressed in our blogs belong to the individual author of the blog, not necessarily GrandPR as a whole. If you’re curious about our writers, you can find more information in the author bios.
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Today, technology is integrated into everything we do. Whether it’s getting movie tickets online or attending a meeting via video, the ability to know about and use technology is necessary. But, in order to use technology in the public relations field, you must know which technology tools exist. Here are four technology must-haves for public relations professionals.
Read MoreWhen I tell people that I compete in pageants, there are a few typical responses. Sometimes I get weird looks, sometimes people think it’s really cool, and if I’m lucky, sometimes I get a Miss Congeniality reference (the best movie of ALL time). I love getting to compete in pageants for so many reasons: the people I meet, the scholarship money I make, and of course, the crown is a plus. However, lately I’ve found myself thankful for how the Miss America Organization has prepared me for my career in public relations- whether that be through communicating well with others, branding myself, or being able to think and act quickly.
Read MorePromoting a positive brand image is what allows a company stand out and rise above its competitors. Branding helps create strong relationships with the public and can increase brand loyalty. Effectively branding your company will result in better brand recognition, which is what makes your brand the top choice for consumers that are searching for a product or service that your company offers. PR professionals can play a crucial role in the process of developing a company’s brand image and promoting it effectively to the audience that they are trying to reach. The purpose of branding your company is to create relationships with your audience and PR is very relationship focused. In order to effectively brand your company, there are a few important things to keep in mind.
Read MoreGrandPR completed their second CreateAthon event on Saturday, March 16th at noon. During this event, members were able to apply objectives, strategies, tactics, and tools that they have learned in their GVSU Advertising and Public Relations program classes. They worked in small groups to come up with creative solutions to their client’s needs and learned from professionals who dropped in to provide insight and support throughout the night.
Read MoreWhether you are an underclassman just starting your program, or you are finishing your last couple semesters before graduation, you should consider applying for Grand Valley’s nationally affiliated student-run public relations firm, GrandPR.
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