We see it all the time – famous people teaming up with brands to encourage followers to get involved with a brand through their personal social media channels. Social media influencer marketing is a growing trend, and public relations professionals are incorporating it within their campaigns more frequently. However, there is more to influencer marketing than just sending a sample of your product to someone with a high follower count and hoping they post about it on social media. Consider the following five influencer marketing practices to get the best results from your social media campaign.

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Holidays provide a great tool for brands to use in their PR campaigns. Taking a festive, well-known theme, like Halloween, and shaping it to fit an organization’s brand identity can allow it to effectively use creative tactics to engage its audiences during the spookiest time of the year. However, when these tactics are done poorly, they can result in actual PR horror stories. Here are a few tips and tricks (or treats!) that can determine a successful Halloween PR plan.

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Humans have been telling and writing stories since the beginning of time. It only makes sense that with the rise of the internet and the invention of social media, stories would soon become digital. Now that we are in the digital age, public relations and advertising professionals must navigate this new terrain by making sure their clients’ stories are being told digitally.

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During ArtPrize 2018, which came to a close earlier this month, our GrandPR staff had the opportunity to implement tactics for one of our clients, Sartori Cheese. As GrandPR assisted with street teams, where we donned Sartori tuxedo t-shirts, we were able to work to represent the company and increase brand awareness to ArtPrize 2018 attendees. That is, we saw firsthand the extent to which Sartori Cheese #PairsPerfectly with ArtPrize. The following is what staff members valued most from the experience.

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