Summer, for most college students, is a time to relax and renew. It’s a season where the nights are long and the days are hot (I think I heard that in a country song once). It’s a break from thinking about school or thinking in general. However, if you are hoping to keep up with the ever changing PR world, you have to keep that brain of yours on point! Instead of shutting down for the entire summer, do things that will encourage you to think outside of the box, while still enjoying the gorgeous weather and unforgettable nights.

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Targeting your audience comes down to knowing your product, service, or client. The only way to achieve success in promotions is by identifying exactly who this promotion would serve best. Being precise in targeting your audience may seem quite daunting, seeing that the success of your campaign is affected greatly by it. However, don’t fret. It is possible to target your audience by simply using your imagination and possibly the most unrelated item to this idea imaginable: shoes.

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While LinkedIn does have great job search tools, it’s important to remember the role of networking in gaining professional opportunities. LinkedIn is a great arena for college students to break in their networking skills and learn to communicate as a professional. Who knows what can happen if you put yourself out there?

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