Targeting your audience comes down to knowing your product, service, or client. The only way to achieve success in promotions is by identifying exactly who this promotion would serve best. Being precise in targeting your audience may seem quite daunting, seeing that the success of your campaign is affected greatly by it. However, don’t fret. It is possible to target your audience by simply using your imagination and possibly the most unrelated item to this idea imaginable: shoes.

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While LinkedIn does have great job search tools, it’s important to remember the role of networking in gaining professional opportunities. LinkedIn is a great arena for college students to break in their networking skills and learn to communicate as a professional. Who knows what can happen if you put yourself out there?

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Congratulations! You were just called to interview for that internship you really wanted or the post-graduation job you have been anxious about. Now that your cover letter and resume have impressed the right people, its time to do some interview prep. The interview is the time to put the final touches on convincing the possible employer that not only do you want to work for them but that they need you on their team

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Walking into a room full of people when you don’t know anyone is undoubtedly nerve-wracking. Walking into a room full of people you don’t know and knowing you’re an odd ball is surely enough to make you sweat. But expanding from the walls of your major is nothing to sweat about.

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As a second semester senior here at Grand Valley, it is safe to say that I spend about 95% of my time thinking about graduation. Sorry, I meant to say worrying about graduation. It really is crazy to think that after three-and-a-half years, my GVSU collegiate career is finally coming to end. While graduation may still be a few months away, it is hard not to start panicking about what exactly the future will hold.

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