Harry Styles and His Perfected Ad/PR Techniques

From One Direction to going solo, Harry Styles has always been and continues to be a beloved pop artist. This blog will dive into Styles' background, his upcoming album “Kiss All The Time. Disco, Occasionally”, and his strategic advertising techniques.

About the Artist

“Kiss All The Time, Disco Occasionally” Album Cover

Harry Styles, a 31-year-old English singer-songwriter who rose to fame in 2010 as a part of the hit boy band One Direction, has since become one of the highest-streamed artists in the world. According to Spotify Music, Styles has a whopping 64 million monthly listeners, despite only having released 3 albums since 2017. On January 15th, 2026, Styles announced his upcoming album titled “Kiss All The Time. Disco, Occasionally.” Long-time fans of the English artist wait in anticipation for the disco-themed album to drop on March 6th, 2026. To give fans a taste of what’s to come, Styles released the album’s opening track, Aperture, on January 22nd, and announced his upcoming “Together, Together” tour, beginning in May of this year and continuing through December.

Styles in the Ad/PR World

McDonald’s Take on Styles’s Album Cover

Harry Styles’ advertising, public relations, and marketing approach is simple yet strategic. Whereas it can be beneficial for artists to consistently post and promote, Styles and his team do the opposite. They drop the album cover and title on popular media platforms, such as Instagram and Facebook, then let fans take it from there. When the first post was published for the upcoming album, it spread instantaneously with likes, comments, and reposts. On Instagram, numerous verified accounts, brands, and celebrities created their own versions of the album cover, adding to the momentum.

TheMomentLab on Instagram created a series of these brand edits, showing how companies used the artwork to promote themselves, while simultaneously promoting Harry Styles. This electronic word-of-mouth strategy encourages fan participation, builds excitement, and saves the artist time and money on traditional marketing. Another tactic was the launch of the website titled We Belong Together, featuring an image of a clock tied to the new album’s theme. By clicking on the clock, the embedded link will take you to a sign-up for notifications and updates through the Harry Styles Headquarters. This website, with its added mystery and the one-on-one messaging from the agency, makes fans feel like insiders in the world of Harry Styles.  With only three solo albums released in 2017, 2019, and 2022, along with never having featured artists. His popularity and success are rarely achievable, especially with his minimalistic approach to creation and publicity, but with his loyal fanbase, they’ll continue to engage and respond to whatever he creates.

But What Makes Harry Different? 

Why do fans keep coming back? While there are numerous possibilities, I believe his comfort in his identity and his art is a major factor. After releasing Fine Line in 2019, Styles appeared on the  December 2020 cover of Vogue wearing a Gucci dress. The shoot was highly controversial, with many viewers left in shock and anger, while others were in support. The singer replied to Variety on the hot topic, "To not wear (something) because it’s females’ clothing, you shut out a whole world of great clothes, and I think what’s exciting about right now is you can wear what you like.” With the majority of his fans being young women, Styles’s confidence in self-expression resonated with fans, especially across the LGBTQ+ community and people of all genders and ages. Styles also benefits from long-time supporters who followed him from early in his career, One Direction, creating a sense of nostalgia and emotional connection. Many fans feel like they’ve grown up with him and his talents, and that bond keeps them invested. 

Ultimately, with the continuous support and love for the music and artist, Styles doesn’t need a nonstop promotional cycle. His name alone carries the weight of public relations, advertising, and marketing. All he has to do is create, and fans will continue coming back.

About Emma

Emma is a sophomore majoring in Advertising and Public Relations with a minor in Marketing. She is an active member of PRSSA and is excited to be a new member of GrandPR, serving as an Account Associate with an emphasis in design! After graduation, she plans to move to the city and pursue her interests in Ad/PR and Marketing in her career.