By: Kristina Graefen
Okay so you finally landed an internship, but don't have a clue what to do before it begins. Don't sweat it, everyone has been in your shoes, myself included.
Here is a list of the top 5 things I wish I was better educated on before my first PR internship:
1. Social Media- By social media, I mean, scheduling social media posts. Before my first PR internship, I did not know how to schedule posts. I did not know about TweetDeck or Hootsuite, or even how to schedule Facebook Posts. If you learn how to schedule social media posts, you will be one step ahead of the game.
2. Feedly- This nifty app is a source to collect content for your clients. I had not known about this until I attended a social media workshop for GrandPR. It is easy to use and extremely helpful when trying to come up with relevant content. You can create categories for each of your clients and stay organized that way. Attend any workshops you can; they will only help you.
3. Trends- Always stay in the loop with PR trends. They are constantly changing. If your future PR internship is lacking in the social media department, show your boss that you know how to revamp it by knowing what is current. We know that social media is always changing, but there is more PR than just social media. Stay current.
4. Writing- You have heard it before and you will hear it again, you need to be a good writer. If you are not a good writer, teach yourself how. Internships contain a vast amount of writing. Create a blog or subscribe to blogs. Also, research the tone and messaging of your future workplace. Adjust your writing to fit the tonality of the company you are working for, while adding your own personal touch.
5. Mentors- Find a social media "celebrity" and follow them on all social media platforms. Learn different styles of writing and crafting messages. There are social media influencers everywhere, and they can help you prepare for an internship. If you really like the work of one, ask him/ her to be your mentor. Influencers are willing to help if you reach out to them.
This list could be infinite, but these ideas in particular are what I noticed would have helped me the most going into my first PR internship. If you follow these basic tactics, you are sure to be a shining star at your first PR internship.
Kristina Graefen is a senior with a major in Advertising and Public Relations. She is a Chicagoan who loves Portillo’s, Michigan Ave., and the Water Tower Place. Being obsessed with dogs, Kristina hopes to get her first one after she graduates in the spring. Coffee and chocolate get her through the week.