“In short, your resume is your ‘soup can or cereal box label.’ If a company is shopping you, do you want to show up as a generic label, or a label with a brand promise?” – Tina Nicolai, Executive Career Coach
Amongst a sea of black and white, tasteful color use on a resume can really make an applicant stand out. On the other hand, too much color can get your resume tossed before anyone even gets to read about your achievements.
In order to effectively integrate color into your resume, you need to pick a color that represents you, and is an extension of your self. There is a ton of information available about what types of feelings different colors invoke in people, do some research. Here’s a good place to start: Psychology of Colors
Choosing a color to define your personal brand can help you be consistent across the board with your resume, business cards, and portfolio.
Then, start small by adding color accents in strategic places. If you use dividing lines, try those. Then play around with changing the color of your section headings. Don’t go overboard. Eventually, you can produce a well balanced, non-offensive piece that is more attractive than a B&W resume.
I didn’t add color to my own resume until this year, and its proven to be very effective for me. When I put my current resume next to my older ones, it stands out and makes me look a lot less boring, which I think most would argue is a good thing.
The first job I applied for with my purple-accented resume, I got. Speaking more to my color choice, during my interview the graphic designer complimented me on my use of color, reminding herself she needed to do the same. This felt like a huge win, and I vowed to always keep color on my resume.