3. From the Crisis Trenches: Blazing a New Trail in Communications – Rae Bazzarre & Katherine McLane, LIVESTRONG Foundation
Rae Bazzarre and Katherine McLane were the public relations team at the foundation, and handled the wave of questions and media attention that Armstrong’s admission triggered. Bazzarre and McLane turned the crisis to an opportunity by integrating the nonprofit’s mission into each of their statements.
“When your mission is in jeopardy, it’s not time to whisper, it’s time to shout.” – Rae Bazarre
The crisis response was so successful that it earned the LIVESTRONG Foundation a Silver Anvil- the public relations industry’s highest award.
2. The Passion Conversation: Be an Explorer of Your Own Passions – Geno Church, Brains on Fire @genochurch
The Passion Conversation, co-written by Geno Church, is on my Christmas list. Geno’s presentation at National Conference touched on how organizations, businesses, and products really succeed when their audiences and consumers are passionate about them. He pointed out that advertising prompts only 22% of conversation about any product.
As PR experts, communicators, and marketers we need to realize the importance of word-of-mouth, and find ways to cultivate, among publics, the passion that will help our organizations succeed.
1. Chapter Presidents' Leadership Workshop - Cassandra Bailey, Slice Communication @cassoryl
Cassandra pointed out that our lives are so full, and the markets so flooded, that it is a struggle for anything to stand out. Slice Communications, her Philly-based PR firm, turns molds upside down and creates success for clients by helping them be truly different than their competitors.
Cassandra also shared how individuals can gain success by being different. Some of her top tips?
- Find and embrace your unique brand. Be both interested and interesting.
- Study everything. Be well read and constantly evolve and a person and professional.
- To really stand out, love every minute of your work.
- Audra Hartges
President of PRSSA